Emails | WORK PROCESS
Curious about my process for crafting effective B2B email campaigns? From conducting in-depth research on your target audience to delivering a polished final product, I will guide you through each stage of the process with diligent care.
Crafting a genuinely impactful B2B email campaign demands a human-centric and strategic procedure tailored to your brand's objectives. My process involves thorough research, an immersive approach to understanding your brand, and a collaborative strategy that ensures your feedback is integrated throughout the campaign development process.
Ready to explore the details? Keep reading for more!
The Ingredients
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A clear understanding of the client's campaign plans and goals.
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Research the target audience and their pain points.
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A messaging strategy that aligns with the target audience, goals, and objectives.
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A human-centric approach to the messaging that focuses on the reader's needs, emotions, and values.
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An attention-grabbing subject line, clear and concise opening sentence, persuasive language, and storytelling techniques.
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Highlighting the client's unique value proposition and benefits to the reader.
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A clear call-to-action and easy-to-follow-through steps.
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Collaboration with the client and obtaining their feedback and approval.
The Process
01
Requesting and Analyzing the Brief
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Request a briefing document from the client
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Analyze the briefing document to determine the brand's campaign plans and goals
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In case the above is not ready, work with the client to create a plan for the email campaign that aligns with their goals and objectives
03
Drafting the Email
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Craft an attention-grabbing subject line
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Write a clear and concise opening sentence
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Use persuasive language and storytelling techniques to engage the reader
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Highlight the brand's value proposition and benefits to the reader
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Include a clear call-to-action and make it easy to follow through
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Use a conversational tone that aligns with the brand voice
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Ensure that the messaging is human-centric, focusing on the reader's needs, emotions, and values
05
Revising
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Get feedback from the client and incorporate their input
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Make necessary revisions based on feedback and send a 2nd draft for approval
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Apply any necessary revisions based on the client's feedback and send the final draft
02
Research and Planning
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Identify the target audience and their pain points
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Define the campaign's goals and objectives
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Research the industry, competitors, and the client's unique value proposition
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Create a messaging strategy that aligns with the target audience, goals, and objectives
04
Editing
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Review the email for clarity, conciseness, and grammar
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Cut unnecessary words and phrases to improve readability
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Ensure the email is easy to scan and visually appealing
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Check the email for compliance with anti-spam laws and company policies
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Send the 1st draft to the client