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SEO Articles | WORK PROCESS

Are you curious about the meticulous recipe I follow when crafting SEO articles? Allow me to guide you through every step, from our initial conversation to the moment I hand over the final product. 

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When it comes to crafting SEO articles, my main focus is always on creating killer content that meets your brand's goals while being as efficient as possible. This means taking the time to get to know your company, conducting thorough research, and keeping close communication throughout the entire process.

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That should be enough for an intro. Let's dive in! 

The Ingredients

  • A clear understanding of the client's brief, objectives, and target audience

  • Thorough research on the topic, target audience, and competition

  • Strategically placed keywords

  • A catchy headline that includes the target keyword and draws the reader in

  • A clear and concise introduction that sets the stage for the rest of the article

  • Short paragraphs and bullet points to make the content easy to read

  • A tone to engage the reader

  • Readability that is appropriate for the target audience

  • Well-organized and logical content that flows smoothly

  • Accurate grammar, spelling, and punctuation

  • Optimized meta description, title, and URL for the target keyword

  • Internal and external links that support the content and improve the user experience

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The Process

01

Understanding the Brief

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  • Read the client brief and clarify any doubts or queries

  • Identify the key objectives and target audience of the article

  • Determine the style, tone, and voice the client is looking for

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03

Planning

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  • Create a skeleton or outline of the article, including a clear introduction, main body, and conclusion

  • Determine the article's structure and key points

  • Share the outline or skeleton with the client for feedback and approval

  • Make any necessary adjustments to the outline based on the client's feedback

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05

Editing
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  • Edit the article for grammar, spelling, and punctuation errors

  • Ensure the article is well-organized and flows logically

  • Make sure the article is optimized for SEO by including the target keyword in the title, meta description, URL, and throughout the content

  • Check that all links are working and lead to relevant content

  • Review the article's readability and ensure it's appropriate for the target audience

  • Send draft 1 to the client for feedback

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02

Research

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  • Identify the target audience and their pain points or interests

  • Look at competitors' content and identify gaps or opportunities for improvement

  • Find reliable sources to support my claims or add value to the article

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04

Writing

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  • Write a catchy headline that includes the target keyword

  • Write a clear and concise introduction that hooks the reader and sets the stage for the rest of the article

  • Write the main body, following the outline and using the target keyword naturally throughout the article

  • Use short paragraphs and bullet points to make the content easy to read

  • Use a tone to engage the reader

  • Use images and videos to break up the text and improve the user experience

  • Ensure that the content meets the client's expectations and aligns with their brand and messaging

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06

Revision

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  • Revise the article based on the client's feedback and send a 2nd draft for approval

  • Apply any necessary revisions based on the client's feedback and send the final draft

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